What is Google Shopping, and what does a Google CSS partnership mean?
Today, the opportunities for e-commerce are vast. Google advertising is a cornerstone of the marketing strategy for many e-commerce companies. Within that, Google Shopping is by far the most utilized channel for e-commerce businesses. It has become one of the most powerful tools for promoting products online. Through visual appeal and relevant product details combined with a well-developed search algorithm, Google Shopping attracts millions of clicks and purchases to companies every day.
Google Shopping is a complex system with various components that play crucial roles in the online retail landscape. In this article, we aim to explore the different facets of Google Shopping, its structure, and how CSS providers fit into the equation. We will delve into the significance of having a CSS partnership and how Acsser can offer e-commerce businesses a genuine 20% discount on their shopping advertising. Let's take a deep dive into the world of Google Shopping and understand the power behind a Google CSS Partnership.
What is Google Shopping?
Let's start from the basics. Google Shopping is a part of Google's advertising offerings and is a tool that allows e-commerce businesses to display their products directly in search results. Unlike regular text ads, Google Shopping provides a visual image of the products being searched for, along with product attributes (such as material, brand, etc.) and store terms (like free shipping). When a user conducts a product-related search, Google displays a mix of images, product titles, prices, and store names as options for the customer. This allows the customer to quickly compare different options and find the most relevant product for their search.
To run Google Shopping ads, e-commerce businesses need two things in their advertising account.
1. A product feed must be created containing all relevant product details. This feed is uploaded to the Merchant Center of each e-commerce business, and Google then associates these products with relevant search queries, displaying them when users search for similar products.
2. The Merchant Center account must be linked to a Comparison Shopping Service (CSS). What many people are not aware of is that they are initially automatically linked to Google's own CSS, and they can actually switch to a different one. We will explain why the ads need to be linked to a CSS in the following sections. HERE: The history behind it and how e-commerce companies benefit from switching CSS partners
CSS Partners: What is it and why is it important?
These comparison shopping sites are the ones that deliver the products, as ads, to Google's feed. More detailed information on how this process works is described HERE:
As we mentioned earlier, you can replace Google as your CSS provider, which is something many people are not aware of. You can switch to other Google CSS Partners, and they can deliver the ads for your company instead. Acsser is an example of such a Google CSS Partner.
CSS stands for Comparison Shopping Service. A CSS partnership means that a third-party provider acts as an intermediary between e-commerce companies and the Google Shopping platform.
All CSS Partners are free to charge as they please. The discount we, as Google CSS Partners, can offer to e-commerce companies comes from the fact that when Google is your CSS provider, they add 20% to every click you pay for. Something that the majority of CSS Partners do not do, and therefore, e-commerce companies that switch providers get significantly more clicks for their budget.
If you want to take advantage of this, you just need to contact us here via the website or sign up for our service's 30-day free trial period directly on our website. When you do that, e-commerce product feeds and Merchant Center accounts will connect to us. Once this is done, your products will appear on Google Shopping with the benefits offered by the CSS partnership.
Advantages of Acsser as a Google CSS Partner and CSS provider:
Increased Visibility:
You as a merchant get increased visibility on Google Shopping, as their products will be displayed both under the regular Google Shopping section and Acsser's own price comparison page. With our service, more budget is also used to generate actual results, which gives increased visibility.
Discounted Prices:
Our Google CSS partnership gives webshops the opportunity to practically get 20% more in advertising budget on Google. Since we don't add 20% to all clicks, this is immediately after the CSS change, 20% of your budget that previously did not go to generate sales, which now does.
Optimized Advertising:
Unlike all other CSS Partners who only offer a CSS solution (and are not basically an agency or similar), we offer a dedicated contact person for each company, which eases knowledge barriers between the parties. We also offer the opportunity to receive consultation to optimize and improve our customers' advertising and results.
How can webshops benefit from a CSS Partner?
Simple, save money on your advertising and increase your results. More budget for clicks, leads to more clicks, which lead to more purchases. It's easy to get started, contact us via our contact form or register directly on the website.